Team

Environmentalist combining her backgrounds in wildlife conservation, award-winning photojournalism, and creative storytelling to generate impact for Nature. Celina is part of the Board of Directors and Conservation Council of Panthera, Youth Council of Reserva Youth Land Trust, and advisory board and inaugural ambassador cohort for Girls Who Click. She has been awarded in Photojournalism by Wildlife Photographer of the Year 2022 and invited to join the judging jury in 2023, and named a Diversify Photo 'Up Next Photographer'. Celina's photography has been exhibited by Dolce&Gabbana, World Press Photo and toured the world with the Natural History Museum of London. Celina is a TEDx speaker, panellist & moderator at the 2023 Paris Peace Forum, regular youth delegate at both climate & biodiversity COP conferences and more. She holds a BSc in Biological Sciences and MRes in Tropical Forest Ecology from Imperial College London. Alongside her environmental work, Celina is a screen actor.

FOUNDER & EXECUTIVE DIRECTOR

Award-winning business development specialist with a background in media, marketing, and entrepreneurship. Led social purpose campaigns, data products, and fashion partnerships across NYC and London. Recognised by Campaign Media Week and Forbes 30 Under 30, and named a top 100 UK Business Developer.

STRATEGIC DEVELOPMENT DIRECTOR

Cultural expert in innovative fundraising strategies linking nature with commerce. proposed the wildlife royalty concept in 2017 and led a key fashion study on leopards in 2021. Recanati Kaplan Fellow at Oxford and recipient of the Yale Visiting Scholar Award, with work featured in The New Yorker. The Economist, and Vogue Business.

CREATIVE INNOVATION DIRECTOR

Data analyst, researcher, and strategist based in Amsterdam, specialising in conducting market research, analysing consumer behaviour, and delivering actionable insights to solve complex questions about people’s motivations and behaviour. Expertise across fashion and beauty applied through Instagram, TikTok, and Substack, Style Analytics, sharing data-driven fashion forecasts and insights, with work regularly featured in Vogue Business

DATA ANALYST

Campaign Team

Award-winning wildlife and documentary filmmaker with a focus on creating stories about the natural world. Originally from Borneo, witnessing the rapid degradation of one of the most biodiverse places on earth, Myles was compelled to create stories that target audiences who wouldn’t normally consume natural history content and thus create measurable impact. Myles read Zoology at the University of Wisconsin-Madison and obtained a Master’s in Wildlife Filmmaking at the University of the West of England in partnership with the BBC.

CONTENT & CREATIVE LEAD

Journalist and producer with a predominant focus on our changing relationship with the natural world. Produced content for Al Jazeera English, The Economist Films, and Earthrise Studio, with written work published in The Guardian, Mongabay and others. Working in remote locations, from investigating the impact of trophy hunting on communities in the Kalahari, to reporting on the illegal gold mining industry in the Peruvian Amazon, Izzy’s series for Earth Rise on the climate crisis amassed millions of views. Recipient of a first-class degree in Anthropology and English Literature from Durham University.

CONTENT & PRODUCTION LEAD

A multidisciplinary graphic and motion designer based in London, specialising in projects with a focus on social impact and authentic storytelling. With accolades including three Campaign Experience Awards (2024), Josephine has worked at agencies, in-house, and in studios across industries for clients including Nike, Google, BBC, Dr. Martens, and Adobe.

MOTION GRAPHICS DESIGNER

After graduating with a Political Sciences degree from Cambridge, Joey Akubeze trained as an actor at the Bristol Old Vic Theatre School. Since then, Joey has been working on both stage and screen, appearing on BRIDGERTON, TED LASSO, HALF BAD and Disney’s CRUELLA, while also beginning his career as a screenwriter.
His screenwriting duo with Olivia Emden picked up commissions from Raw and Ronan Bennett’s Easter Partisan to write the original TV drama XX; FEIST for Easter Partisan and Kudos; GUY for Lookout Point, and the TV adaptation of Rosie Price’s debut novel WHAT RED WAS for BBC and Open Book. Together, they also wrote the English-language remake of Cannes-premiering German feature THE EDUKATORS for The Seago Creative Partnership.

COPYWRITER

A purpose-driven media strategist with over eight years managing multimillion-dollar campaigns and impactful storytelling. She has collaborated with publications and brands like Novo Nordisk, TIME Magazine, and Forbes to advance equity and inclusion, creating campaigns that inspire and drive meaningful change globally.

CAMPAIGN MANAGER